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Congress needs to start early for polls, do extra hard work: Campaign strategist on lessons from Karnataka

The Tribune IndiaMay 15, 2023

The “biggest takeaway” for the Congress from its Karnataka win is that it needs to always start early for any polls and put in extra hard work, political campaign strategist Naresh Arora said on Monday as he credited the party’s ‘guarantee’ pitch for the electoral triumph. Arora, who worked closely with Karnataka Congress president D K Shivakumar and also conceptualised several of the party’s campaigns in the run up to the May 10 assembly polls, said he was sure that a decision on the chief ministership of the state will be arrived at in consultation with Siddaramaiah and Shivakumar.



On Karnataka win, Congress campaign strategist believes this is the biggest takeaway

The Hindustan TimesMay 15, 2023

Hailing the leadership of DK Shivakumar, the campaign strategist said he is a very committed 24X7 politician and has vast experience.
The biggest takeaway from the Congress’s emphatic win in the Karnataka assembly elections is that the party needs to start early for any polls and put in extra hard work, a political campaign strategist who worked closely with state unit chief DK Shivakumar said on Monday. Speaking to news agency PTI, Naresh Arora, head of the political campaign management company DesignBoxed, highlighted Congress’s sustained campaign for two-and-a-half years helped percolate its message to the public, especially the party’s ‘guarantee’ pitch.



Congress needs to start early for polls, do extra hard work: Campaign strategist on lessons from K’taka

The Economic TimesMay 15, 2023

The “biggest takeaway” for the Congress from its Karnataka win is that it needs to always start early for any polls and put in extra hard work, political campaign strategist Naresh Arora said on Monday as he credited the party’s ‘guarantee’ pitch for the electoral triumph.



DK Shivakumar Wins By Over 1 Lakh Votes; Breaks Down After Cong’s Landslide Win

The Quint13, May 2023

Karnataka Congress president DK Shivakumar has retained the Kanakapura Assembly constituency, which falls under the Ramanagaram district of the state in the 2023 Assembly Elections Shivakumar has by a margin of over 1.2 lakh votes, according to official figures released by the Election Commission of India on Saturday, 13 May. As of 4 PM, this is the highest margin of victory in any constituency.



A united front, early kick-off, going hyper-local, placating rebels, wooing leaders: Cong’s successful game plan

Indian ExpressMay 13, 2023

WITH 136 seats, the Congress is headed for one of its biggest victories in Karnataka. It is also a huge win for the party nationally, which has only won Himachal Pradesh since the 2019 Lok Sabha poll loss. In terms of both electoral weight as well as symbolic, for being the only state held by the BJP in the south, Karnataka is a big victory for the Congress. The party will hope to also have put behind the criticism often thrown at it for not fighting long or hard enough, having crafted its Karnataka campaign carefully and strategically.



Why the Bharat Jodo Yatra has the potential to revive the Congress party

The Times of india August 12, 2022

The Indian National Congress, the country’s main opposition party, is about to embark on a nationwide foot march that will travel through 12 states over 150 days. Called the “Bharat Jodo” (Unite India) Yatra, it is pregnant with the possibility of the revival of the Congress. Whether Yatra’s potential is realised will depend on whether it is executed well and projected well.



Rahul Gandhi | Election Campaign Management Company India | Design Boxed Creatives

How Congress Took a Leaf Out of BJP’s 2014 Digital Book to Chalk out Poll Strategy for Rajasthan, Chhattisgarh

News18 December 10, 2018

The Congress conducted focused digital campaigns and also released election manifestos based on suggestions from voters in Chhattisgarh and Rajasthan. This interactive effort, along with digital and social media campaigns targeting the BJP, seems to have paid dividends.



Election Campaign Management Company India | Design Boxed Creatives

Farmers will vote Congress to power in Chhattisgarh: Leader of Opposition

India Today Nov 09, 2018

RAIPUR: Even as it battles the ruling BJP’s “poaching prowess”, the Congress is hoping to leverage anti-incumbency sentiments and the rising agrarian crisis in its bid to oust the 15-year-old Raman Singh-led government in Chhattisgarh, in the two-phased elections to the 90-member assembly later this month.



Politician | Election Campaign Management Company India | Design Boxed Creatives

Rajasthan Ka Report Card reaches Vasundhara Raje’s turf

DNA Nov 25, 2018

Launched a few weeks back, Congress Party’s ‘Rajasthan Ka Report Card’ campaign after covering several constituencies of the state has now reached Chief Minister Vasundhara Raje’s constituency Jhalrapatan.



Politician | Election Campaign Management Company India | Design Boxed Creatives

राजस्थान चुनाव: कांग्रेस ने सोशल मीडिया पर खेला आखिरी दांव

The Print 26 November, 2018

जयपुर: राजस्थान के चुनावी रण में कांग्रेस और भाजपा दोनों पार्टियां ताल ठोककर आमने-सामने हैं. भाजपा जहां दोबारा वापसी के लिए हर दांव चल रही है, वहीं कांग्रेस सोशल मीडिया पर मिल रही सकारात्मक प्रतिक्रियाओं और प्रदेश में चल रही ‘एंटी इंकम्बेंसी’ का पूरा फायदा उठा रही है.



Politician | Election Campaign Management Company India | Design Boxed Creatives

Rajasthan Congress confident its digital campaign strategy to expose BJP’s ‘lies’ will help win Assembly elections

Firstpost Dec 06, 2018

If the Congress wins the Rajasthan elections, its leaders and workers can look back with satisfaction on the strategy they had chalked out.



Congress Flags | Election Campaign Management Company India | Design Boxed Creatives

राजस्थान : जन घोषणापत्र अभियान में कांग्रेस को मिला जनता का साथ, मिले 50000 सुझाव

Zee News Hindi Nov 10, 2018

सोशल मीडिया पर चल रहे कांग्रेस के ‘जन घोषणापत्र’ अभियान को कामयाबी मिलती दिख रही है. इस अभियान के तहत कांग्रेस को शुरुआती तीन दिनों में ही 50000 सुझाव मिले हैं.



Congress Crowd | Election Campaign Management Company India | Design Boxed Creatives

Cong win in Raj, C’garh reflects shift in momentum on digital media campaign

United News of India Dec 11, 2018

As the Congress scored a win over the BJP in the Hindi heartland states of Rajasthan and Chhattisgarh, political observers credited the victory to a shift in momentum in favour of the grand old party in relation to digital media strategy.



Congress | Election Campaign Management Company India | Design Boxed Creatives

छत्तीसगढ़ चुनाव: ट्विटर पर कांग्रेस ने शुरू किया जोरदार प्रचार अभियान

Univarta 07 Nov, 2018

कांग्रेस ने छत्तीसगढ़ में चुनाव प्रचार अभियान में एक नया प्रयोग करते हुए ‘जीत बो छत्तीसगढ़’ ‘विजय गीत’ और ‘विजय अभियान’ लाँच किया है।



Votes | Election Campaign Management Company India | Design Boxed Creatives

Jobs key concern of people in Rajasthan, finds Congress social media campaign

The Statesman December 2, 2018

Besides the high-octane and traditional method of campaigning, the Congress has made full use of social media as a tool to read the minds of the electorate.



Congress Flags | Election Campaign Management Company India | Design Boxed Creatives

छग : कांग्रेस का जन घोषणापत्र अभियान जारी, 3 दिनों में 50000 सुझाव मिले

Deshbandhu Nov 8, 2018

सोशल मीडिया पर चल रहे कांग्रेस के ‘जन घोषणापत्र’ अभियान को कामयाबी मिलती दिख रही है। इस अभियान के तहत कांग्रेस को शुरुआती तीन दिनों में ही 50000 सुझाव मिले हैं



Congress Flags | Election Campaign Management Company India | Design Boxed Creatives

Chhattisgarh polls: Congress upbeat trends on Twitter

Dailyhunt Nov 7, 2018

Bringing in a new twist to its election campaigning strategy, Congress Party in Chhattisgarh has launched its ‘victory song’ and ‘victory campaign’ called ‘Jeet Bo Chhattisgarh.’



Rajasthan Ka Report Card | Election Campaign Management Company India | Design Boxed Creatives

`राजस्थान का रिपोर्ट कार्ड` अभियान पूरे नंबर लेकर पास : कांग्रेस

Vision News Service Nov 14, 2018

जयपुर (वीएनएस/आईएएनएस)| राजस्थान कांग्रेस का दावा है कि पार्टी के प्रदेश अध्यक्ष सचिन पायलट ने प्रदेश के लोगों की नब्ज टटोलने के लिए रिपोर्ट कार्ड अभियान सही वक्त पर शुरू किया और यह अभियान सोश



Rahul Gandhi & Narindra Modi | Election Campaign Management Company India | Design Boxed Creatives

राजस्थान चुनाव: कांग्रेस की माइक्रो प्लानिंग से हिली BJP

Punjab Kesari 07 Dec, 2018

जयपुर (नवोदय टाइम्स): राजस्थान में हर पांच साल बाद सरकारें बदलने की बीते 25 साल से चली आ रही परंपरा इस बार भी बरकरार रहती दिख रही है। प्रधानमंत्री नरेंद्र मोदी की 13, भाजपा अध्यक्ष अमित शाह की 32, मुख्यमंत्री वसुंधरा राजे सिंधिया की 75 और आदित्यनाथ योगी, रमन सिंह, शिवराज सिंह समेत बाकियों की 222 जनसभाएं तथा 15 रोड शो के बाद भी भाजपा जनमानस की धारणा बदल पाने में कामयाब नहीं दिख रही। हालांकि प्रचार में इतनी ताकत झोंकने से भाजपा मैदान में डटी है। लोगों की धारणा (परसेप्शन) न बदल पाने के पीछे कांग्रेस की माइक्रो प्लानिंग को मुख्य वजह कहा जा रहा है।



Congress Flag | Election Campaign Management Company India | Design Boxed Creatives

Chhattisgarh polls: Congress’ upbeat campaign, song trends on Twitter

The New Indian Express Nov 7, 2018

Bringing in a new twist to its election campaigning strategy, Congress Party in Chhattisgarh has launched its ‘victory song’ and ‘victory campaign’ called ‘Jeet Bo Chhattisgarh.’



Politician | Election Campaign Management Company India | Design Boxed Creatives

कांग्रेस का दावा, ‘राजस्थान का रिपोर्ट कार्ड’ अभियान पूरे नंबर लेकर पास

Dainik Savera Times Nov 13, 2018

जयपुर : राजस्थान कांग्रेस का दावा है कि पार्टी के प्रदेश अध्यक्ष सचिन पायलट ने प्रदेश के लोगों की नब्ज टटोलने के लिए रिपोर्ट कार्ड अभियान सही वक्त पर शुरू किया और यह अभियान सोशल मीडिया पर सकारात्मक प्रतिक्रियाएं व जनसमर्थन लेने में कामयाब रहा है।



BJP Congress | Election Campaign Management Company India | Design Boxed Creatives

Cong ratchets up its digital strategy in Raj, C’garth; makes headway over BJP on social media

Dailyhunt Nov 23, 2018

Fighting a tough electoral battle with the BJP in the Assembly elections in Rajasthan, Chhattisgarh, Madhya Pradesh, Telangana and Mizoram, the Congress has ratcheted up its digital campaign and has been making a headway over its rival in the social media space.



Congress | Election Campaign Management Company India | Design Boxed Creatives

Cong takes digital media campaigning a notch higher with ‘JeetBo Chhattisgarh Ke 36 Laksh’

United News of India Nov 13, 2018

Congress party’s latest digital media campaign showcasing the various points in its manifesto for the Assembly elections in Chhattisgarh is trending on the social media while creating an impact across the state.



‘बढ़ते चलो अंबिकापुर’ अभियान ने सोशल मीडिया पर मचाया तहलका

Subguru News 16 Nov, 2018

छत्तीसगढ़ में कांग्रेस का चुनाव अभियान ‘बढ़ते चलो अम्बिकापुर’ सोशल मीडिया पर काफी ट्रेंड हो रहा है और कांग्रेस के इस गढ़ में कांग्रेस विधायक दल(सीएलपी) के नेता टी. एस. सिंह देव इस चुनाव में हैट-ट्रिक लगाने की राह देख रहे हैं।



Congress Twitter | Election Campaign Management Company India | Design Boxed Creatives

छत्तीसगढ़ चुनाव: कांग्रेस ने ट्विटर पर शुरू किया जोरदार प्रचार अभियान

Desh Bandhu Nov 7, 2018

कांग्रेस ने छत्तीसगढ़ में चुनाव प्रचार अभियान में एक नया प्रयोग करते हुए ‘जीत बो छत्तीसगढ़’ ‘विजय गीत’ और ‘विजय अभियान’ लाँच किया



Rahul Gandhi | Election Campaign Management Company India | Design Boxed Creatives

Congress makes headway over BJP on social media with ‘Surguja with Rahul’

The New Indian Express Nov 18, 2018

While the on-ground battle was as intense as ever, the war of words on social media was ruled yet again by Congress Party with its hashtag ‘SurgujaWithRahul’.



Congress Twitter | Election Campaign Management Company India | Design Boxed Creatives

Chhattisgarh polls: Congress upbeat trends on Twitter

United News of India Nov 7, 2018

Bringing in a new twist to its election campaigning strategy, Congress Party in Chhattisgarh has launched its ‘victory song’ and ‘victory campaign’ called ‘Jeet Bo Chhattisgarh.’



BJP Congress | Election Campaign Management Company India | Design Boxed Creatives

Cong ratchets up its digital strategy in Raj, C’garth; makes headway over BJP on social media

Webindia123 Nov 23 2018

Fighting a tough electoral battle with the BJP in the Assembly elections in Rajasthan, Chhattisgarh, Madhya Pradesh, Telangana and Mizoram, the Congress has ratcheted up its digital campaign and has been making a headway over its rival in the social media space.



Road | Election Campaign Management Company India | Design Boxed Creatives

Roads, not roti, priority of urban voters, say netizens

DECCAN CHRONICLE Sep 12, 2018

Bad roads continue to be the most popular topic while campaigning against TRS on social media. On Tuesday BJP Telangana State President Dr K. Laxman raised the issue of bad roads in social media while TPCC Chief Uttam Kumar Reddy shared pictures of bad roads last week.



Facebook | Election Campaign Management Company India | Design Boxed Creatives

Facebook quietly rating users trustworthiness

DECCAN CHRONICLE Aug 23, 2018

In the footsteps of Twitter, Facebook is giving rating to users but not publicly like Uber. In order to avoid people indiscriminately flagging news as fake and try to game the system, Facebook is rating users. It is not just fake news, but user often report things that they disagree.







Naresh Arora decodes Congress's massive win in Karnataka || #DesignBoxed

अनुमान इसलिए सही होते हैं... सुनें #DesignBoxed के निदेशक नरेश अरोड़ा को... || Naresh Arora

#DesignBoxed Co-Founder Naresh Arora in conversation with NDTV || #KarnatakaElections2023

DesignBoxed Director Mr. Naresh Arora, during a panel discussion on NDTV

DesignBoxed Director Mr. Naresh Arora, during a panel discussion on NDTV

DesignBoxed Wins The Excellence In Political Campaign Management Award

Mr. Naresh Arora spoke to ZPHH on the strategies implemented during the Haryana Election

DesignBoxed Director Mr. Naresh Arora in discussion with Rajdeep Sardesai on India Today

Mr. Naresh Arora spoke on the discussion panel of CNN News18 for a post-election analysis

DesignBoxed Director Mr. Naresh Arora's exclusive chat with Khabrein Abhi Tak

Mr. Naresh Arora in conversation with NDTV 24x7

Exclusive interview of DesignBoxed's Director Mr.Naresh Arora with News18

Mr. Naresh Arora- Director of DesignBoxed in conversation with Total TV Haryana

DesignBoxed Director Mr.Naresh Arora on Times Now. Part-1

DesignBoxed Director Mr.Naresh Arora on Times Now. Part-2

DesignBoxed Director Mr.Naresh Arora on Times Now. Part-3



Bihar Elections Campaign Management by DesignBoxed

बिहार में युवाओं का चुनावी रुख तय करेगा डिजिटल प्रचार

khabar.ndtv9 अक्टूबर, 2020

बिहार के विधानसभा चुनाव (Bihar Assembly Election 2020) में इस बार डिजिटल प्रचार निर्णायक साबित हो सकता है. राज्य में करीब एक चौथाई मतदाता 30 साल से कम उम्र के हैं. ऐसे में छह से आठ घंटे स्मार्टफोन पर बिताने वाला युवा वोटर चुनावी पासे को किसी भी ओर पलट सकता है……



In COVID era, Facebook becomes the new battleground for political wars in Bihar & Bengal

Texchange4mediaAug 31, 2020

With COVID-related restrictions on public gathering unlikely to go away before the two upcoming state elections in Bihar and Bengal, political parties are roping in all digital guns to reach out to millennials and first-time voters…..



Congress calls for a ‘thorough enquiry’ into Facebook after new Wall Street Journa report

The Economic TimesAug 31, 2020

NEW DELHI: Following a new Wall Street Journal (WSJ) report which alleges Ankhi Das, Facebook’s public policy director for India supported Prime Minister Narendra Modi through internal posts between 2012-14 and disparaged Congress, the latter has called for a ‘thorough enquiry’ on the social media giant….



Punjab Police expands presence on social media to strengthen fight against COVID-19

Exchange4media10 April, 2020

The Punjab Police have given themselves a major digital boost. In a bid to reach out to more people in the state, the state police department has taken to all popular social media apps. Already present on Facebook and Twitter like most other police forces in the country……..



To Win the War against the Drug Menace in Punjab, Implementation Needs a Shot in the Arm

News18 live18 March, 2020

The state government must understand that merely establishing policies and programmes is not going to make much difference. The entire government machinery needs to pack a punch in terms of intent and implementation: to aggressively counter this challenge…….



Tiktok Icon - Election Campaign Management Company | Design Boxed Creatives

Political parties plan to up TikTok presence

The Economic Times3 Dec, 2019

ikTok has 200 million users in India. Following a temporary ban by the Madras High Court earlier this year, and a week after it became available again on app stores in India, TikTok had stated in May that it had reclaimed the top spot among free …





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