Want to make Google love your website? Quick SEO guide!
“Search Engine Optimization” is one term that sounds far from clichéd despite its excessive use in the field of online marketing and why not? After all, it has been the “It” thing ever since the search engines took the internet by storm. If you want to rank high on the web, show yourself off to the world and tell them that you exist or enjoy a consistent rate of legitimate traffic, then the online marketing experts will prescribe the formula with a magical touch – SEO. The results are slow but sure and lasting as well.
So, what is SEO and how do search engines work? Being the abbreviation for Search Engine Optimization, SEO is the unpaid method of breaking into the search engine’s organic search results for keywords that are relevant to your business. When your website finds a place in the search results for relevant keywords, your business enjoys good visibility and a consistent inflow of targeted traffic.
Let’s take a closer look at the modus operandi of the popular search engine, Google. Whenever you have a query, the first thing that comes to the mind is to type it into the Google search box and hit the ‘Enter’ key. You will have a mind-boggling array of search results returned to you within a fraction of a second. They are relevant to your keyword and the normal tendency is to skim through the ones on the first page since they rate the highest in terms of relevance. Who has the time and patience to get into the ensuing pages if the answers are waiting to unveil right there on the first one!
So the idea is to get on the top of search results for search terms that coincide with your business and your website will rank good as well. How does Google fetch relevant results from the incredibly vast expanse of the World Wide Web? Remember that search engines are not humans. While humans may find a cool design or interactive multimedia on a website enticing, the search engine bots or meta-crawlers are purely text driven. When the Google bots crawl the web they can only read particular items on a website to perform a range of activities that help them in delivering search results at such amazing speeds. These activities are crawling, indexing, calculating relevancy, processing and retrieving results.
Know that when we talk about optimizing a website for the search engines, it doesn’t only mean having your keywords in the text (remember that over-stuffing of keywords is penalized by search engines!). While content is certainly the king and search engines rely on them to a great extent for retrieving results with high relevance, you cannot ignore the fact that your website has to also satisfy some basic parameters for your pages to be indexed and preferred over your competitors.
Think about this simple situation. When you have invited guests over, you need to provide them an entryway to your home. The same principle applies to search engines. Your website has to be optimized in such a way that the meta-crawlers can easily get inside and crawl into the internal pages without any confusion or barriers. For this, your website has to be coded properly with the HTML and associated coding in place and structured in a well-defined manner so that the meta-crawlers can effortlessly navigate through the internal pages. WARNING! Your website is not properly optimized when the meta-crawlers cannot to get deep into your pages and bounce back within seconds of crawling inside!
Always favor white hat SEO techniques over the black hat ones if you want results that last longer with a greater measure of consistency. White hat techniques conform to the guidelines prescribed by the search engines and do not involve the elements of fraud or deception by tricking the Google algorithm for short-term gains. Center your online marketing campaign around Search Engine Optimization and sooner or later, the results will be there for you to see.
Posted in Online Marketing | Tagged google algorithm, internet marketing, online marketing, online marketing campaign, online marketing experts, optimising a website, search engine, search engine optimisation, seo, white hat seo techniques