SEO Strategies for New Websites
Launching a new website requires lot of time, money, development and designing effort as well as setting up a good SEO strategy. Apart from other technical processes, one of the key practices would be drafting an appropriate SEO plan in accordance to business strategy. How good and impressive your website would be, it makes business only when it gets a proper listing on a search engine portal. Search Engine Optimization is not just a task but is a regular process that shall be practiced for comparatively better listing on the search pages.
Few things to be considered while making SEO strategy for new websites to stay on top of the Google Ranking:
Website development and SEO practice are not different tasks but they go hand-in-hand. Best SEO strategy can be implemented at the time of development of website itself. Few things laid during the initial stages serves as a strong support throughout the life.
- Using keywords in URLs
Very importantly, search engines consider the words in your URLs as keywords and generate results accordingly. For example.www.GyanFinder.com/AboutUs represents ‘About Us’ as a keyword for GyanFinder.com website. Though the existing website links can be redirected using 301 to new keyword based links but it does not generate appropriate results always. Hence, creating a keyword-enriched links at the time of initial development is the best practice.
- Keyword enriched Content
Content generated for every page shall accommodate relevant keywords based on targeted search results. Along with information, content shall also include keywords to allow search engines to list the website on search pages. This is possible when search engines find keywords while crawling through your web pages.
- Defining simple site Navigation
Search engines prefer websites with easy navigation and positive user experience. Though defining easy navigation can be a simple task in small websites but indeed very difficult for big ones. Simplified website navigation can be done by giving links to the targeted pages from the landing page. The links to the important pages can be given on the footnote or in the main menu.
- Create Targeted Pages
While listing out Products or Services the website creator will come across with two options, either to list them all on a single page or allocate separate pages for each product. SEO strategy recommends having separate page for every main product as it will enable defining keywords appropriately. A page with one topic is more likely to rank and bring higher quality traffic and generate more relevant customers.
Other key strategies to be followed for a new websites:
Once your website has been launched, the following few things shall be initiated as a part of marketing strategy:
Create both HTML and XML sitemaps.
- SEO Strategies for images:
Every image shall be named based on relevant keyword for the page. This can be done using alt text tag and putting keyword phrase or a variation of it.
- Google Webmaster Tools:
Make sure your Google webmaster account is ready to be activated. Google Analytics code should be defined in each template and also verify domain in the webmaster tools once the site is live.
- Back Linking strategy:
The linking strategy should be accordance to the latest versions of Google algorithms. Website links can be listed in vertical and business directories and also with link partners unless the practice does not mark as black hat.
- Competitor Analysis:
Understand your online SEO competitors and also monitor their SEO strategy. This will be of great help while planning your own SEO plan. Study their keyword ranking checks and inbound back link analysis and design your SEO strategy on par to them or atleast in accordance to them.
Kudos! With the above points implemented properly you are ready to go ahead in the digital market. Maintain a project sheet and keep it updated for future reference.
What other SEO strategies can be formulated for a new site? Let us know in the comments below.